W Atlanta Midtown Muundo wa Mambo ya Ndani ya Hoteli by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ukarimu, Burudani, Usafiri na Utalii Competition Category.
ChumaUkarimu· 2020
W Atlanta Midtown Muundo wa Mambo ya Ndani ya Hoteli
Client: Virserius Studio
Tuzo ya Chuma ya A' Design Award Winner in Ukarimu Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Muundo wa Mambo ya Ndani ya Hoteli
W Atlanta Midtown ni ukumbi wa mapokezi na baa ya hoteli iliyoko Atlanta, Georgia, Marekani. Muundo huu umeegemea kwenye mtazamo wa shamba na bustani ya siri ya mhusika wa kubuni aitwaye Arthur, ambaye hukusanya sanaa na vitu mbalimbali wakati wa safari zake za kina duniani kote. Ukumbi wa mapokezi na baa unafunika eneo la takriban mita za mraba 929. Samani za kipekee zilizotengenezwa maalum, sakafu, kazi za sanaa na mapambo ya kuta ya kidijitali huunda sebule na bustani ya mimea. Chumba maalum kinaelekeza kwenye hadithi za kale za One Thousand and One Nights na kinajumuisha sanaa ya dari iliyopakwa rangi kwa umaridadi. Matuta yenye ngazi za viwango mbalimbali yenye viti vya mtindo wa amfitiatre husaidia kazi, mazungumzo au mikutano ya faragha.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
W Atlanta Midtown Muundo wa Mambo ya Ndani ya Hoteli ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. W Atlanta Midtown Muundo wa Mambo ya Ndani ya Hoteli inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. W Atlanta Midtown Muundo wa Mambo ya Ndani ya Hoteli inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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