Mitsubishi eK X (Cross) Kijitabu by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2020
Mitsubishi eK X (Cross) Kijitabu
Client: Mistubishi Motors
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #98866The Design
About Mitsubishi eK X (Cross) Kijitabu
Mitsubishi eK X ni kijitabu kilichoundwa kwa ajili ya gari dogo la aina ya kei lenye mchanganyiko wa sifa. Kijitabu hiki kinaonyesha gari hilo kama modeli ndogo yenye tabia ya SUV, mtindo hai na matumizi ya chini ya mafuta. Mpangilio unafuata dhana ya Cute Beast ambayo pia iliongoza muundo wa nje wa gari hilo. Mchanganyiko wa kuvutia wa rangi ya njano na nyeusi umetumika ili kuvutia macho kwa mtazamo wa kwanza. Kila kipengele cha utendaji na uwezo kinaonyeshwa kwa mpangilio ulio wazi. Kijitabu hiki kilitengenezwa ili kuwafikia wateja wanaotaka kujaribu kitu kipya.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Mitsubishi eK X (Cross) Kijitabu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Mitsubishi eK X (Cross) Kijitabu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Mitsubishi eK X (Cross) Kijitabu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely. - Inspiration
- Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.
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