Wild Cook Advertising Bango by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ChumaUtangazaji· 2020
Wild Cook Advertising Bango
by Ladan Zadfar and Mohammad Farshad
Client: Creator studio
Tuzo ya Chuma ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #99688The Design
About Wild Cook Advertising Bango
Matangazo ni moja wapo ya sehemu muhimu ya kuwasilisha bidhaa. Ili kuweza kuwasilisha muundo, wabuni wanapaswa kuelewa mambo makuu ya muundo na ili kuwasilisha kwa njia ya kisanii, wanapaswa kuzingatia sifa zake muhimu zaidi. Muundo uliowasilishwa ni mabango ya matangazo ya bidhaa ambayo hutoa tofauti uvutaji wa sigara kutoka kwa kuchoma laini ya vifaa vya asili hadi kwa chakula ndio maana wabuni walisisitiza kuonyesha vifaa vya asili vikiwaka na moshi ukitoka ndani yao. Kusudi la wabuni lilikuwa kuchochea udadisi wao juu ya matangazo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Wild Cook Advertising Bango ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Wild Cook Advertising Bango inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Wild Cook Advertising Bango inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - Tags
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- Production Technology
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- Design Challenge
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- Research
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- Inspiration
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- Project Duration
- The project started in September 2019.
- Team Members
- Ladan Zadfar
Mohammad Farshad - Image Credits
- Ladan Zadfar and Mohammad Farshad
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