AgoraFloreasca UrbanTheory Maduka Ya Burudani Ya Mijini by Helen Brasinika is a highly esteemed winner of the very prestigious 2020 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ukarimu, Burudani, Usafiri na Utalii Competition Category.
DhahabuUkarimu· 2020
AgoraFloreasca UrbanTheory Maduka Ya Burudani Ya Mijini
Client: BllendDesign & Research Office
Tuzo ya Dhahabu ya A' Design Award Winner in Ukarimu Category
Verified Award Winner
Verify Award Status for #99905The Design
About AgoraFloreasca UrbanTheory Maduka Ya Burudani Ya Mijini
Mradi huu unarejelea mambo ya ndani, mandhari na muundo wa taa wa maeneo ya jumuiya ya kituo kipya na huduma ya burudani ya maduka madogo. Inayoweza kutolewa ilikuwa kuunda kwa muundo wa anga hali ya utulivu, katikati mwa Bucharest. Mahali pa kukaribisha, kiwango cha juu na cha uzoefu, ili iweze kuwa eneo la jumuiya na mtoaji uzoefu. Pendekezo hilo lililenga katika Usanifu wa Taarifa za Utafiti, Mbinu ya Usanifu wa Miji ya Baadaye na Mbinu za Usimamizi wa Maji ya Dhoruba kwa nia ya kuanzisha eneo endelevu la mijini na kukumbatiwa na wote.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
AgoraFloreasca UrbanTheory Maduka Ya Burudani Ya Mijini ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. AgoraFloreasca UrbanTheory Maduka Ya Burudani Ya Mijini inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. AgoraFloreasca UrbanTheory Maduka Ya Burudani Ya Mijini huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
- Dimensions & Packaging
- The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
- Tags
- Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
- Production Technology
- Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
- Design Challenge
- Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
- Research
- Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
- Inspiration
- The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
- Project Duration
- Concept Design June 2018, delivery of the project December 2018.
- Operation Flow
- The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
- Team Members
- BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions - Image Credits
- Arthur Zinz Photography
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
