Shadlee முதன்மைச் செயல்பாடு: பழச்சாறு பொதியிடல்

Press Kit

Unique Properties

Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.

Dimensions & Packaging

Width 45 mm x Depth 45 mm x Height 130 mm

Tags

Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak

Production Technology

All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.

Design Challenge

There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.

Research

Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.

Inspiration

The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.

Project Duration

May - Jun 2020, Tehran, Iran

Operation Flow

Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.

Patents

Copyrights belong to Shadlee Juice Makers

Image Credits

All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.