Prakrishi தேன் பேக்கேஜிங்

Press Kit

Unique Properties

Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!

Dimensions & Packaging

Height 180mm X Width 100mm X Width 100mm

Tags

Honey, Packaging, Branding, Motif, illustration

Production Technology

We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.

Design Challenge

Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.

Research

Understand the consumer mind set and need of the very market it is going to sell,

Inspiration

As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.

Project Duration

The project started in Jan 2021 in India and finished in March 2021 in India,

Operation Flow

Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.

Patents

None

Image Credits

Vishal Vora (Sol Benito)