Macau Light Festival 2018 TVC தொலைக்காட்சி விளம்பரம்

Press Kit

Unique Properties

Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.

Dimensions & Packaging

HD 1920X1080 Video

Tags

TV commercial, Live shooting, VFX, Motion graphics, 3d animation

Production Technology

In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.

Design Challenge

The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.

Research

In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.

Inspiration

In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.

Project Duration

The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.

Operation Flow

Video file can be operated in every video player

Patents

Copyrights belong to MIRAGE VISUALS 2019

Image Credits

MIRAGE VISUALS All right reserved.