Utobeera ఫ్రూట్ బీర్ ప్యాకేజింగ్

Press Kit

Unique Properties

The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.

Dimensions & Packaging

50mm*50mm*210mm

Tags

Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop

Production Technology

Pantone color used, foiled press

Design Challenge

Concept of the illustration

Research

The trend research of Youngers.

Inspiration

The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.

Project Duration

The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan

Operation Flow

The key frame proceeding illustrations.

Patents

Copyrights belong to Utobeera and Jansword zhu.