The Simplest Happiness కమర్షియల్ యానిమేషన్

Press Kit

Unique Properties

This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.

Dimensions & Packaging

video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds

Tags

Animation, 3d, motion graphics, advertising, movie

Production Technology

The project was realized using adobe software and 3d softwares.

Design Challenge

The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.

Research

For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.

Inspiration

With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.

Project Duration

Project has been done in Feb 2019 Taiwan.

Operation Flow

Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.

Patents

Copyright © 2019 Yen C

Image Credits

Video Credits:Yen C Chen, The simplest happiness, 2019