Plaza del Sol స్నాక్ ప్యాకేజింగ్

Press Kit

Unique Properties

A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.

Dimensions & Packaging

195mm x 320mm

Tags

Packaging, design, folk, snacks, crisp, set, photography, humor

Production Technology

Still life photography in set for composition of the images. Flexographic printing.

Design Challenge

Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.

Research

The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.

Inspiration

The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.

Project Duration

Murcia, Spain, May 2019 to February 2020

Operation Flow

These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.

Patents

Plaza del Sol

Image Credits

Estudio Maba