Heffron రమ్ బాటిల్ ప్యాకేజింగ్

Press Kit

Unique Properties

Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).

Dimensions & Packaging

Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.

Tags

branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history

Production Technology

Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.

Design Challenge

The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.

Research

I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.

Inspiration

The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.

Project Duration

This project started in July 2018 and was finished in August 2019 in Prague, Czechia.

Operation Flow

It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.

Patents

Trademark (2019) Palírna U Zeleneho stromu

Image Credits

Photos of the bottles were made in studio Cotashon.