Mijia Toothbrush ప్యాకేజింగ్

Press Kit

Unique Properties

For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.

Dimensions & Packaging

Width252mm x Depth43.5mm x Height241mm

Tags

packaging, toothbrush, blue, bas relief, electrionic

Production Technology

The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.

Design Challenge

There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.

Research

The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.

Inspiration

Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.

Project Duration

February 2020 Bejing and finished in May in Beijing, China.

Operation Flow

The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.

Patents

Copyrights belong to Xiaomi, 2021

Image Credits

Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang