Alishan Forest ఈవెంట్ డిజైన్ by Yi-Jen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award వెండి పురస్కారం in గ్రాఫిక్స్, ఇలస్ట్రేషన్ మరియు విజువల్ కమ్యూనికేషన్ డిజైన్ Competition Category.
వెండిగ్రాఫిక్· 2021
Alishan Forest ఈవెంట్ డిజైన్
by Yi-Jen Tu
Client: Chiayi Forest District Office - Forestry Bureau
A' Design Award వెండి పురస్కారం Winner in గ్రాఫిక్ Category
- 38,428
- Verified Award Winner
- Verify Award Status for #121989
The Design
About Alishan Forest ఈవెంట్ డిజైన్
అలీషాన్ ఫారెస్ట్ అనేది ఒక జాతీయ అటవీ వినోద ప్రాంతం కోసం రూపొందించిన నాలుగు కాలానుగుణ ఈవెంట్ డిజైన్‌ల సమూహం. ప్రతి ఈవెంట్ అడవి యొక్క ఒక కాలానుగుణ లక్షణానికి ప్రతిస్పందిస్తుంది: వసంతంలో చెర్రీ పుష్పాలు, వేసవిలో పవిత్ర వృక్షాలు, శరదృతువులో మ్యాపిల్ ఆకులు మరియు శీతాకాలంలో సూర్యోదయం. ఈ కార్యక్రమంలో పుష్ప కచేరీ, ఆరుబయలు సినిమా, పారదర్శక గృహాలలో పెయింటింగ్ పార్టీ మరియు సూర్యోదయ విందు ఉన్నాయి. అన్ని అమరికలు పారదర్శక, చెక్క లేదా సహజ పదార్థాలతో నిర్మించబడ్డాయి. అడవి యొక్క రూపాన్ని నవీకరించడం మరియు ప్రకృతితో గౌరవం మరియు సహజీవనాన్ని ప్రోత్సహించడం దీని లక్ష్యం.
The Recognition
About the A' Design Award వెండి పురస్కారం
Alishan Forest ఈవెంట్ డిజైన్ A' Design Award వెండి పురస్కార విజేత; ఇది అందమైన, ఉత్కృష్టమైన, ఆకట్టుకునే అగ్రశ్రేణి డిజైన్‌లకు ఇచ్చే అసాధారణ ప్రతిష్ఠాత్మక గుర్తింపు. వెండి విజేతలు అత్యంత ప్రకాశవంతమైన, ఎంతో సృజనాత్మక రచనలు; తమ డిజైనర్ల అత్యుత్తమ నైపుణ్యం, ప్రతిభ, తీక్షణతను చాటుతాయి. Alishan Forest ఈవెంట్ డిజైన్ అద్భుతమైన, ఆదర్శప్రాయమైన, గణనీయ వృత్తి నైపుణ్యం, లోతైన ఆవిష్కరణ కలిగిన రచనగా ఉంటుందని ఆశిస్తారు. A' Design Award వెండి పురస్కారం గెలిచిన ఈ డిజైన్ కళ, శాస్త్రం, డిజైన్, సాంకేతికతల హద్దులను విస్తరించే ఎంతో గమనార్హమైన, ప్రశంసించబడే ఆవిష్కరణ. Alishan Forest ఈవెంట్ డిజైన్ విస్తృతంగా అసూయపడే సృష్టి; కోరికలను రేకెత్తించి, సానుకూల భావాలను తెచ్చి, ఆశ్చర్యాన్ని, అబ్బురాన్ని రగిలిస్తుంది.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To capsize people's archaic idea that Forest Recreation Area is only for "Forest Conservation and Healthy Hiking," The Aesthetic Proposal for Seasonal Forest led the local government out of the erstwhile manners in forest management. People now started to explore the forest with three new dimensions: "Respect – The Harmony of Human and Nature," "Aesthetics – The Balm of Art and Forest," and "Coexistence – The Reciprocity of Species and Forest."
- Dimensions & Packaging
- On the premise of respect for nature, four aesthetic forest events were all built with either transparent, wooden or natural materials for people to interact with the environments in the closest way.
- Tags
- #AlishanNationalForestRecreationArea #ForestExperiences #theAestheticProposalforSeasonalForest #CIS #SocialImpact #TravelduringPandemic
- Production Technology
- We designed four aesthetic events— "Spring, Floral Concerts between Cherry Blossoms," "Summer, The Forest Cinema Under Sacred Trees," "Autumn, The Painting Party in Maple Forest," and "Winter, The Sunrise Picnic on Grass," in response to four seasonal features of Alishan: flowers, sacred trees, maple and sunrise. Through serial aesthetic experiences in sound, vision, touch and feel, people immersed themselves in woods without forgetting the importance of coexistence with nature.
- Design Challenge
- Alishan is known for its diverse sceneries, sunrise, cloud sea, sacred trees, railways, etc. However, it lacks annual quintessential events and marketing strategies. Ever since the Alishan National Forest Recreation Area was established, there was always the same activity every year. While Alishan was undergoing a tourism transformation, it encountered the outbreak of the Covid-19 pandemic. Therefore, how to subvert people's stereotypes for Alishan and create a brand-new traveling experience for people during the pandemic were two major challenges for our proposal.
- Research
- The forest not only can regulate weather, clear the air and hinder air pollution, but it also consists of ecosystem diversity and provides social and economic benefits. This proposal inspires people with deference for the forest through serial aesthetic events with forest knowledge. By word-of-mouth publicity, people initiate their balmy seasonal visits to Alishan. With different aesthetic cultures, regular seasonal trips and revisits, this proposal creates a benevolence cycle for the forest.
- Inspiration
- Alishan National Forest Recreation Area, known for its ecosystem diversity, was founded in 2001. In the past decades, Alishan, in the face of increasing elderly tourists, was shrouded with an old-fashioned image. In the transformation process, Alisan faced the biggest challenge of the COVID-19 pandemic outbreak in 2020. To respond to such a challenge, we proposed "The Aesthetic Proposal for Seasonal Forest," which brought artistic experiences to the Alishan forest in four seasons. Through serial activities in art, ecology and traveling, people explored the Spring, Summer, Autumn, and Winter Alishan forest in a brand-new way. In this project, Alishan underwent a tourism makeover, turned into an exit for people miserably latched in the post-pandemic period, and successfully attracted tourists at different ages.
- Project Duration
- The project started in January 2020 and finished in December 2020 in Alishan National Forest Recreation Area.
"Spring, Floral Concerts between Cherry Blossoms" on March 10, 2020
"Summer, The Forest Cinema Under Sacred Trees" on August 8, 2020
"Autumn, The Painting Party in Maple Forest" on October 9, 2020
"Winter, The Sunrise Picnic on Grass" on November 14, 2020 - Operation Flow
- We tailor forest events based on seasons, terrains and cultures.
Spring, the violinist leads people along the cherry blossom trail with dulcet melodies.
Summer, with Bluetooth earphones, people watch a movie under the sacred trees without disturbing the night ecosystem.
Autumn, people attend a painting party in transparent houses. The colorful houses later become the pop-up installation art that blends into the forest.
Winter, in sunrise, people enjoy a forest picnic without creating pollution.
Four aesthetic forest events teach people the importance of coexistence by: 1. Knowledge for forest 2. Respect for forest 3. Relaxation with forest. - Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO
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