Kairi Murakami బ్రాండ్ ఐడెంటిటీ రీడిజైన్

Press Kit

Unique Properties

From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.

Dimensions & Packaging

Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.

Tags

Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel

Production Technology

The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.

Design Challenge

The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.

Research

A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.

Inspiration

I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.

Project Duration

Started in July 2019 and ended in March 2020 in Nagasaki, Japan.

Operation Flow

The main concept of the brand is to design a landscape that would be our second home for the customers.

Patents

Copyrights Daisuke Kobayashi

Image Credits

Photo Daisuke Kobayashi