Lax బ్రాండింగ్

Press Kit

Unique Properties

Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.

Dimensions & Packaging

The sizes depend of the media where it is applied

Tags

Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch

Production Technology

This brand design was made using different softwares of Adobe, like Illustrator and Photoshop

Design Challenge

Craft something distinctive that articulates the technology, costumer care and digitalization

Research

This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols

Inspiration

The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.

Project Duration

Strategy; one week
Creativity: 2 weeks
Designing: 1 Week

Operation Flow

This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.

Image Credits

Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango