Lawson United Cinemas Minatomirai సినిమా కాంప్లెక్స్ by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2025 A' Design Award కాంస్య పురస్కారం in ఇంటీరియర్ స్థలం మరియు ప్రదర్శన డిజైన్ Competition Category.
కాంస్యంఇంటీరియర్· 2025
Lawson United Cinemas Minatomirai సినిమా కాంప్లెక్స్
Client: Lawson United Cinemas, inc
A' Design Award కాంస్య పురస్కారం Winner in ఇంటీరియర్ Category
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- Verified Award Winner
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The Design
About Lawson United Cinemas Minatomirai సినిమా కాంప్లెక్స్
లాసన్ యునైటెడ్ సినిమాస్ మినాటోమిరాయి యోకోహామాలోని ఇప్పటికే ఉన్న వాణిజ్య భవనం లోపల నిర్మించిన ఒక సినిమా కాంప్లెక్స్. ఈ వేదికలో 12 స్క్రీన్‌లు, 1050 సీట్లు మరియు 4779 చదరపు మీటర్ల వైశాల్యం ఉన్నాయి. ఫ్లెక్సౌండ్ ఆగ్మెంటెడ్ ఆడియో వ్యవస్థ ప్రతి సీటులో అమర్చబడి ఉంది, తద్వారా శబ్దం హెడ్‌రెస్ట్ నుండి ప్రతి వీక్షకుడికి చేరుతుంది. అంతస్తు వైశాల్య పరిమితుల కారణంగా ప్రత్యేక ప్రొజెక్షన్ గదులు ఏర్పాటు చేయడం సాధ్యం కాలేదు, కాబట్టి ప్రొజెక్టర్లను సందర్శకుల కారిడార్ల పైభాగంలో అమర్చారు. గోళాకార లైటింగ్, రంగురంగుల స్తంభాలు మరియు నమూనాలతో కూడిన గోడలు కారిడార్లను ప్రత్యేకంగా గుర్తిస్తాయి. లాబీ సమీపంలోని ఉచిత ప్రదర్శన స్థలం సందర్శకులను ఆడియో వ్యవస్థను ప్రయత్నించేందుకు అనుమతిస్తుంది.
The Recognition
About the A' Design Award కాంస్య పురస్కారం
Lawson United Cinemas Minatomirai సినిమా కాంప్లెక్స్ A' Design Award కాంస్య పురస్కార విజేత; ఇది సృజనాత్మకత, చాతుర్యం, చురుకుదనంతో ప్రత్యేకంగా నిలిచే ఉత్తమ డిజైన్‌లకు ఇచ్చే అత్యంత ప్రతిష్ఠాత్మక గుర్తింపు. కాంస్య విజేతలు ఎంతో నైపుణ్యం గల, అద్భుతంగా సృజనాత్మక రచనలు; తమ డిజైనర్ల విస్తృత అనుభవం, కల్పన, సమయస్ఫూర్తిని ధృవీకరిస్తాయి. Lawson United Cinemas Minatomirai సినిమా కాంప్లెక్స్ ఎంతో విలువైన, ప్రశంసించబడే, ప్రేమించబడే, గమనార్హ వృత్తి నైపుణ్యం, ఆవిష్కరణ గల వస్తువుగా ఉంటుందని ఆశిస్తారు. A' Design Award కాంస్య పురస్కారం గెలిచిన ఈ డిజైన్ కళ, శాస్త్రం, డిజైన్, సాంకేతికతలో ఉత్తమ పద్ధతులను చేర్చుకుని, వివరాలపై శ్రద్ధకు ఉత్తమంగా నిలుస్తుంది. Lawson United Cinemas Minatomirai సినిమా కాంప్లెక్స్ అవసరాలను అద్భుతంగా తీర్చి, కోరికలను తాకి, భావాలను ఆకట్టుకుని, ఉత్సుకతను ఆకర్షిస్తుంది.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The most distinctive feature of this cinema is the installation of the Flexound Augmented Audio system in all seats. This is a world first and one of the factors that make this cinema unique. Furthermore, this cinema is unique in that it is not being installed in a new building, but in an existing facility. Due to floor-area ratio restrictions, it is not possible to build projection rooms in every theatre, so many projectors are exposed above the customer corridors.
- Dimensions & Packaging
- 12 screens, 1050 seats in total capacity, 4779sqm, Flexound Augmented Audio in all seats, Flexound technology from Finland, Construction by Taisei Corporation
- Tags
- Cinema, Cinema Complex, Movie Theatre, Flexound, Flexound Augmented Audio, Laser Projectors, Booth-less Cinema
- Production Technology
- The design was carried out under highly restrictive conditions due to the fact that it was an existing facility, including the reuse of an oval-shaped theatre, the largest theatre where the old tenant, a museum facility for experiencing the great nature of the earth, used to screen editorial works of the British "BBC EARTH".
The cinema was realised thanks to the high storey height, but the high ceilings in the corridors of the auditorium also gave it an archaeological feel, so the lighting in the corridors was darkened as much as possible to highlight the impressive spherical lighting. Vertically extending, brightly coloured design columns and striking wall finishes with patterns create a sense of the extraordinary.
The Flexound experience space in the lobby uses the same colour scheme as the guest corridor to maintain a sense of unity, while the areas with plenty of outside light are furnished with furniture and sofas that allow many people to relax, giving each space its own distinct character. - Design Challenge
- Floor space cannot be increased due to floor-area ratio restrictions, so the projectors were installed above the customer corridors, as if they were on display. The Flexound system requires wiring from dedicated amplifiers in the sound racks of each theatre to each chair, so wiring routes had to be secured in advance in the floating floor and wiring work had to be carried out in advance. The wiring had to be done in advance by securing the wiring route in the floating floor. The length of the speaker cables was nearly 10 km for the nearly 1000 seats in all 12 theatres.
With regard to the chairs, the project started with the development of this system to be installed in the chairs of a Japanese manufacturer. Furthermore, it was a very challenging project for each company, including the design of the base for the system's on/off switch to be installed in each chair. - Research
- The plan was to open a cinema complex in the Yokohama Minatomirai area, where there are already three cinema complexes with IMAX and 4DX. With restrictions on floor space and load-bearing capacity when moving into an existing commercial building, it was thought that Flexound, which has few architectural requirements and is unique in the world, would be a sufficient countermeasure. The commercial building was also very positive about attracting a cinema on the occasion of its 10-year anniversary.
- Inspiration
- Mark Is Minatomirai, which houses the cinema, is a commercial building directly connected to Minatomirai Station and has a wide range of customers. The aim was therefore to create a cinema that is accessible to people of all ages. In addition, a free demo space has been set up right outside the lobby entrance to allow a wide range of people to experience the FLEXOUND.
- Project Duration
- The project started in November 2022 and the cinema opens in April 2024 in Yokohama.
- Operation Flow
- Most audiences will notice the vibrations that occur in conjunction with the bass when they sit in the chairs, but the Flexound is characterised by the cinema sound that comes from the head of the chair without any discomfort at all. It sounds so natural that you may not notice it unless you know about it beforehand. However, the difference is obvious when compared to a normal chair, and you will be surprised at how clearly even the smallest whispered sounds can be heard in your ears. Surround sound is also perfectly rendered, so no matter where you are in the theatre, you will be satisfied that you are in your own special and perfect acoustic environment.
- Team Members
- Interior Designer: Kei Sagara
Architect: Hironobu Imamura
Mechanical and Electric: Nao Uda
Lighting Chief Designer: Shinji Yamaguchi
Lighting Designer: Yayoi Aota
Director: Kunihisa Akiyama
Project Manager: Mitsuhiro Shinohara - Image Credits
- All Images: Toshiyuki Yano
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