Chinatown Rebranding బ్రాండ్ ఐడెంటిటీ, పోస్టర్

Press Kit

Unique Properties

The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles.

Dimensions & Packaging

24*36inch

Tags

Poster

Production Technology

Poster and Rebranding

Design Challenge

Link culture and history of Chinese in North America

Research

Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.

Inspiration

Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.

Project Duration

2023 ， CA，USA

Operation Flow

Graphic design, visual design

Patents

Zifei Ding

Image Credits

Zifei Ding