Macy’s App Redesign Primary Function: మొబైల్ షాపింగ్ అప్లికేషన్

Press Kit

Unique Properties

In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.

Dimensions & Packaging

We developed native apps for Android and iOS platforms.

Tags

Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce

Production Technology

We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.

Design Challenge

The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.

Research

Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.

Inspiration

The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.

Project Duration

The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.

Operation Flow

Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.

Image Credits

Images courtesy of Macys.