Avgoulakia సేల్స్ కిట్

Press Kit

Unique Properties

When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.

Dimensions & Packaging

kit: paper, 479 x 1157 (mm)

Tags

Avgoulakia, Sales kit, Design, Storytelling, Visual Communication

Production Technology

Paper. Environmentally friendly.

Design Challenge

Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.

Research

Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou

Inspiration

Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.

Project Duration

The project began in 2018 and finished in 2019 in Athens, Greece.

Operation Flow

Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.

Image Credits

A.S. Advertising, 2019