Another Japan Yamagata వెబ్‌సైట్

Press Kit

Unique Properties

A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.

Dimensions & Packaging

This website is a responsive website.Provide users with the best display according to the screen size.

Tags

website, hotel, web design, japan, onsen, ryokan, resort

Production Technology

No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.

Design Challenge

The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.

Research

We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.

Inspiration

As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.

Project Duration

The project started in December 2016 in Yamagata, Japan.

Operation Flow

With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.

Patents

Copyright Takamiya hotel group 2015.

Image Credits

Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.