Grand Egyptian Museum Ҳувияти корпоративӣ аз Rana Gaber

Тарҳи Grand Egyptian Museum Ҳувияти корпоративӣ аз Rana Gaber ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ мебошад.

ТиллоГрафика· 2020

Grand Egyptian Museum Ҳувияти корпоративӣ

аз ҷониби Rana Gaber

Муштарӣ: Rana Hossam

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Графика

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Ғолиби тасдиқшудаи ҷоиза

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи Grand Egyptian Museum Ҳувияти корпоративӣ

Осорхонаи Бузурги Миср ҳувияти корпоративӣ барои осорхонаи ёдгориҳои Мисри Қадим мебошад. Логотип аз панҷ иероглиф сохта шудааст, ки калимаи Мисрро ифода мекунанд ва дар шакли геометрӣ ва содда муттаҳид гардидаанд. Шакли росткунҷаи дарозрӯя аз картуш илҳом гирифта шудааст — чорчӯбае, ки номи шоҳонаро ифода мекунад. Ранги сиёҳ ранги асосӣ мебошад, зеро соҳилҳои дарёи Нилро Замини Сиёҳ меномиданд. Рангҳои иловагӣ аз ҷавоҳироти Мисри Қадим илҳом гирифта шудаанд. Roboto ҳарфи асосӣ мебошад, зеро кунҷҳо ва каҷиҳои он бо логотип мувофиқат мекунанд. Системаи таҷрибавии аломатгузорӣ таҳия карда шуд.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

Grand Egyptian Museum Ҳувияти корпоративӣ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Grand Egyptian Museum Ҳувияти корпоративӣ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Grand Egyptian Museum Ҳувияти корпоративӣ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Андоза ва бастабандӣ: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Тегҳо: Visual Identity, Logo, Branding, Typography, Signage system
Технологияи истеҳсол: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Мушкилоти дизайн: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Таҳқиқот: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Илҳом: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Давомнокии лоиҳа: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Ҷараёни кор: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Аъзои гурӯҳ: none.
Ҳуқуқи тасвирҳо: credits to: Shutterstock and bensound