2000 Meters Функсияи асосӣ: Бастабандии чой by Tiger Pan

2000 Meters Функсияи асосӣ: Бастабандии чой by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2020

2000 Meters Функсияи асосӣ: Бастабандии чой

by Tiger Pan

Client: 2000meters Tea（Yunnan） Co., Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About 2000 Meters Функсияи асосӣ: Бастабандии чой

2000 метр як тарроҳии бастабандӣ барои як бренди чойи сиёҳ аз Юннани Чин мебошад. Ин силсила дар асоси минтақаи истеҳсол, сифат ва таъм ба се сатҳ тақсим карда шудааст. Шакли ҳаштгӯша ҳамчун рамзи муштараки тамоми маҷмӯа истифода мешавад. Сатҳи поёнӣ дар коғаз, ки маводи бештар истифодашаванда мебошад, бастабандӣ карда мешавад, дар ҳоле ки сатҳҳои миёна ва олӣ қуттиҳои металлиро истифода мебаранд. Дар болои қуттӣ як кӯҳи хурди сурх боло меравад, то нишон диҳад, ки чой дар баландии зиёд мерӯяд. Ранги сиёҳ ва сурх рангҳои асосӣ мебошанд, бо каме сафед ва тасвирҳои содаи дарахти кӯҳна, бутта ва ёсуман.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

2000 Meters Функсияи асосӣ: Бастабандии чой ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки 2000 Meters Функсияи асосӣ: Бастабандии чой асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. 2000 Meters Функсияи асосӣ: Бастабандии чой офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensions & Packaging: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Tags: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Production Technology: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Design Challenge: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Research: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiration: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Operation Flow: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Team Members: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Image Credits: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie