UltiSante Brand Identity Ҳувияти бренд by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2020

UltiSante Brand Identity Ҳувияти бренд

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #101047

View at A' Design Award Press Release Award Badge

Colors

The Design

About UltiSante Brand Identity Ҳувияти бренд

UltiSante ҳувияти брендест, ки барои маҳсулоти саломатӣ дар асоси таҳқиқоти дарозмуддати клиникӣ таҳия шудааст. Ин ҳувият навоварии илмиро якҷоя бо ғамхории инсонӣ пешниҳод мекунад. Ранги сабз бо хокистарии амиқ якҷоя карда шудааст, то навоварӣ ва нури ҳаётро ифода кунад. Тобиши сабз аз дохили пӯшиши хокистарии амиқ пайдо мешавад ва ҷузъи асосии маҳсулотро нишон медиҳад. Ҷузъиёти тиллоӣ эҳсоси эътибор мебахшад ва градиенти ранг раванди давомдори ноил шудан ба саломатии беҳтарро ифода мекунад. Ин ҳувият дар пӯшиш, чароғ, девор ва каталог татбиқ шудааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

UltiSante Brand Identity Ҳувияти бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки UltiSante Brand Identity Ҳувияти бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. UltiSante Brand Identity Ҳувияти бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
Dimensions & Packaging: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
Tags: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
Production Technology: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
Design Challenge: Balance among feelings of human care, the nature and innovation
Inspiration: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
Project Duration: The project started in May 2019 and finished in Oct 2019 in Taiwan.
Operation Flow: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Director: Jiunguo Yu
Designer: Huiyu Zhuang
Image Credits: Jblossom Branding Consultancy Co., Ltd