Problue Annual Posters Функсияи асосӣ: Постер by JBBC Branding Consultancy

Problue Annual Posters Функсияи асосӣ: Постер by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни аксбардорӣ ва коркарди акс Competition Category.

НуқраАксбардорӣ· 2020

Problue Annual Posters Функсияи асосӣ: Постер

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Ҷоизаи нуқрагии A' Design Award Winner in Аксбардорӣ Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Функсияи асосӣ: Постер

Постерҳои солонаи Problue силсилаи постерҳои чопшуда мебошанд, ки барои бренди ғаввосӣ эҷод шудаанд. Ҳар як постер як моделро нишон медиҳад, ки ҳам либоси шаҳрии шево ва ҳам либоси ғаввосиро дар бар кардааст, то ки гузариш байни ҳаёти ҳаррӯза ва ғаввосӣ намоён гардад. Барои ҷаноб ранги хокистарии кабуд ҷиҳати нафосат истифода шудааст ва барои хонум ранги сурх татбиқ гардидааст. Болҳои шинои ниқобдор ба ҳаракати ҳаёти шаҳрӣ ишора мекунанд. Тазодҳо қасдан ҷобаҷо карда шудаанд, ба монанди тезу ором, либоси ҳаррӯзаву либоси ғаввосӣ, ҳамвору тез. Ҳар як постер андозаи 420 ба 594 миллиметрро дорад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Problue Annual Posters Функсияи асосӣ: Постер ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Problue Annual Posters Функсияи асосӣ: Постер асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Problue Annual Posters Функсияи асосӣ: Постер офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd