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Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият by Jansword Zhu

Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.


НуқраГрафика· 2020

Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият

by Jansword Zhu

Client: Jansword zhu

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Colors

The Design

About Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият

Кортӣ хӯроквории Форест майдони хӯрокворӣ дар бинои офисӣ мебошад, ки аз ҷониби меъмори маъруфи ҷопонӣ Кума Кенго дар Пекин тарроҳӣ шудааст. Консепсияи асосии меъморӣ "Ҷангал дар шаҳр" мебошад. Брендинг ва санъати калони деворӣ бо андозаи 6м*150м аз ҳамин консепсия бармеояд. Графикаи хурсандовар ва хатҳои озод ҷараёни осуда, органикӣ ва ҳамзамон шаҳриро тавассути бинои ҷиддии офисӣ меоварад. Тасвирсозии нимамурод фазои офисро мутавозин намуда, аз ҳад зиёд кӯдаконаву ширин будан пешгирӣ мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Lei Shing Hong Forest Food Court Санъати деворӣ ва ҳувият офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging
6m*150m (Wall Art)
Tags
Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology
Ai Software, sub-transparent glass foil
Design Challenge
To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research
The interview of Clients and people work in the office.
Inspiration
Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration
The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow
One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents
Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members
Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu

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