KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ аз Justin Vinet - Model/ctzn

Тарҳи KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ аз Justin Vinet - Model/ctzn ғолиби шоистаи ҷоизаи бонуфузи 2020 Ҷоизаи тиллоии A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

ТиллоДохилӣ· 2020

KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ

аз ҷониби Justin Vinet - Model/ctzn

Муштарӣ: Unique Store Fixtures

Ғолиби Ҷоизаи тиллоии A' Design Award дар категорияи Дохилӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ

Бо тарроҳии мағоза консепсия ва тамғаи умумиро ба таври инноватсионӣ муаррифӣ намоед, алахусус барои бозори Канада ва муштариёни Yorkdale. Бо истифода аз таҷрибаи як попи қаблӣ ва маконҳои байналмилалӣ барои навоварӣ ва дубора таҷдиди тамоми таҷриба. Дӯкони ултра функсионалиро эҷод кунед, ки барои трафики хеле баланд ва фазои мураккаб хуб кор кунад.

Эътироф

Дар бораи Ҷоизаи тиллоии A' Design Award

KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. KitKat Chocolatory Тарҳи Тиҷорати Дохилӣ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Тегҳо: pop-up, interactive, branding, experience, flagship,
Технологияи истеҳсол: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Мушкилоти дизайн: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Таҳқиқот: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Илҳом: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Давомнокии лоиҳа: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Ҷараёни кор: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Патентҳо: Copyrights belong to Nestle, 1911
Аъзои гурӯҳ: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Ҳуқуқи тасвирҳо: Photographer: One Method, 2019