Women of Wonder University Ҳувияти бренд by Salvita Bingelyte

Women of Wonder University Ҳувияти бренд by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2020

Women of Wonder University Ҳувияти бренд

by Salvita Bingelyte

Client: Salvita Design

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Colors

The Design

About Women of Wonder University Ҳувияти бренд

Матни китоб: "Занони Мӯъҷиза Донишгоҳ" ҳувияти брендест, ки барои курси дувоздаҳҳафтаина, ки занонро барои кор ва тавозуни ҳаёти оянда омода месозад, эҷод шудааст. Ин ҳувият ҳарфҳои аввали "Women of Wonder"-ро дар калимаи кӯтоҳи WoW бо ҳарфҳои ғафс муттаҳид мекунад. Ранги гулобӣ рамзи занонагӣ ва имконият, ранги кабуди равшан рамзи кушодагӣ ва дурнамо, ва ранги кабуди тира рамзи эътимод ва дониш мебошанд. Логотипи рангин дар заминаҳои сафед ва логотипи сафед дар заминаҳои равшан истифода мешаванд. Тарҳ ба платформа намоёнии баланд ва энергия мебахшад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Women of Wonder University Ҳувияти бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Women of Wonder University Ҳувияти бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Women of Wonder University Ҳувияти бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens