2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён by Ruikang Xie

2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2021

2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён

by Ruikang Xie

Client: Xiexie Design

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

12,051

Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён

Матни Китоб: Бастаи Хушомадгӯии Қабули соли 2019 қуттии тӯҳфаест, ки барои донишҷӯёни навпазируфтаи донишгоҳ дар Дунгуан, Чин омода шудааст. Тарҳ силсилаи визуалии сесоларо, ки ба рушди табиӣ асос ёфтааст, аз коштан ва гулкунӣ то мевадиҳӣ ба анҷом мерасонад. Личии сурхи Линнан ҳамчун нақши марказӣ истифода шудааст ва паҳлӯи кушодашавандаи қутти бо шакли кандакории холии личӣ бурида шудааст. Открытка (варақаи почтавии) чӯбин бо роҳи лазерӣ кандакорӣ шуда, метавонад ба ҷисми овезаи сеченакаи личӣ хам карда шавад. Қутти дорои мактубҳо, як халтаи брезентӣ, харитаи маконҳои таърихии инқилобии маҳаллӣ, нишонҳо, стикерҳо ва рухсатномаҳо мебошад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки 2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. 2019 Admissions Welcome Package DGUT Қуттии Тӯҳфаи Хушомадгӯии Донишҷӯён эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen