Nostalgia Мағозаи Атриёт by Dmitry Pozarenko

Nostalgia Мағозаи Атриёт by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2020

Nostalgia Мағозаи Атриёт

by Dmitry Pozarenko

Client: Gold Apple

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nostalgia Мағозаи Атриёт

Манзараҳои саноатии солҳои 1960-1970 ба ин лоиҳа илҳом бахшиданд. Сохторҳои металлӣ аз пӯлоди тафсон. Интонсияи воқеии анти-утопияро ба вуҷуд меорад. Варақи профилии рашки деворҳои кӯҳна фазои озодии пурраи изҳоротро фароҳам меорад. Алоқаҳои кушоди техникӣ, гипсҳои оддии боқимонда ва тахтаҳои гранит ба қуллаҳои саноатии солҳои 60-ум илова мешаванд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Nostalgia Мағозаи Атриёт ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Nostalgia Мағозаи Атриёт асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Nostalgia Мағозаи Атриёт офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensions & Packaging: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Challenge: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Research: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiration: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Project Duration: The store is located in the center of Moscow. The project was completed in 2018.
Operation Flow: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Image Credits: All images: photographer Mick Pomortsev, 2019.