Sense of Forest Супермаркет Парфюмерӣ by Dmitry Pozarenko

Sense of Forest Супермаркет Парфюмерӣ by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2020

Sense of Forest Супермаркет Парфюмерӣ

by Dmitry Pozarenko

Client: Gold Apple

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Sense of Forest Супермаркет Парфюмерӣ

Симои як ҷангали зимистони шаффоф илҳоми ин лоиҳа гардид. Матоъҳои фаровони чӯб ва гранит ба тамошобин таассуроти пластикӣ ва аёнии аломатҳои табиатро мебахшад. Навъи саноатии таҷҳизот бо рангҳои мисҳои оксиди сурх ва сабз мулоим карда мешавад. Дӯкона ҳамарӯза барои беш аз 2000 нафар одамон ҷои ҷалбкунӣ ва муошират мебошад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Sense of Forest Супермаркет Парфюмерӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Sense of Forest Супермаркет Парфюмерӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Sense of Forest Супермаркет Парфюмерӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.