Interdependence Тарҳи Постер by Haitao Song

Interdependence Тарҳи Постер by Haitao Song is a highly esteemed winner of the very prestigious 2020 Ҷоизаи оҳании A' Design Award in Дизайни иҷтимоӣ Competition Category.

ОҳанИҷтимоӣ· 2020

Interdependence Тарҳи Постер

by Haitao Song

Client: SongHaitao

Ҷоизаи оҳании A' Design Award Winner in Иҷтимоӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Тарҳи Постер

Матни китоб: "Вобастагии мутақобила" постери хизматрасонии ҷамъиятӣ мебошад, ки барои ҷалби таваҷҷуҳ ба ҳифзи ҳайвоноти ваҳшӣ эҷод шудааст. Дар постер табақи хӯрокхӯрӣ тасвир шудааст. Дар тарафи чап ҳайвоноти ваҳшии мурда — кӯршапарак ва панголин ҷойгиранд. Дар тарафи рост шуши инфексияшудаи инсон бо шакли коронавирус дар дохилаш тасвир шудааст. Хуни ҳайвонот паҳн шуда, шакли шушро ба вуҷуд меорад, ва рагҳои хунгарди шуш ба монанди шохаҳои дарахт кашида шудаанд. Ин тасвир хӯрдани ҳайвоноти ваҳширо бо сироятёбӣ пайваст менамояд ва мегӯяд, ки ҳифзи ҳайвоноти ваҳшӣ ҳифзи одамонро ифода мекунад. Андозаи постер 70 бар 50 сантиметр буда, дар фазои кушод ва онлайн намоиш дода мешавад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Interdependence Тарҳи Постер ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Interdependence Тарҳи Постер офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Interdependence Тарҳи Постер барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020