Pizzamax Ҳувияти Бренд by Salvita Bingelyte

Pizzamax Ҳувияти Бренд by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2020

Pizzamax Ҳувияти Бренд

by Salvita Bingelyte

Client: Salvita Design

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Colors

The Design

About Pizzamax Ҳувияти Бренд

Pizzamax ин ҳувияти бренд барои як занҷираи хурди тарабхонаҳои пицца дар Литва мебошад. Ҳувияти пешина якчанд услуби графикиро омехта карда буд ва ба мизоҷон ҳисси ками бренд медод. Тарҳрезии нав аз логотипи соддашуда бо рангҳои сурх, сиёҳ ва сафед истифода мебарад, ки бо пицаи классикии итолиёвӣ алоқаманданд. Калимаҳои pizza ва max дар тарафҳои гуногуни корти визитӣ ва қуттиҳои пицца ҷойгир карда шудаанд. Ҳарфҳои M ва X дорои канорҳои каҷ мебошанд, ки нонпазонеро бо дастони рост пицца бардоштаистода ба ёд меоранд. Ҳувият ба корти визитӣ, сарлавҳаномаҳо, қуттиҳои пицца ва либос татбиқ шудааст.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Pizzamax Ҳувияти Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Pizzamax Ҳувияти Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Pizzamax Ҳувияти Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens