Harlem Advocacy Силсилаи Плакатҳо by Jiaqi Song

Harlem Advocacy Силсилаи Плакатҳо by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2021

Harlem Advocacy Силсилаи Плакатҳо

by Jiaqi Song

Client: Bandujo Advertising Design

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Силсилаи Плакатҳо

Матни китоб: «Harlem Advocacy» силсилаи плакатҳои таблиғотии як барномаи ҳимояти саломатии ҷамъиятӣ дар Гарлем, шаҳри Ню-Йорк мебошад. Плакатҳо нишони бренд (brand lock up)-ро бо тасвирҳои графикии рамзӣ (icon) муттаҳид мекунанд ва ҳар як рамз як хидматро ифода менамояд, аз қабили тиббӣ, иҷтимоӣ, таълимӣ ё дастгирии марбут ба ҷойҳои корӣ. Плакати асосӣ ҳамаи рамзҳоро якҷоя нишон медиҳад. Барои паҳнкунии оммавӣ, силсила ба плакатҳои алоҳида тақсим карда шудааст, ки ҳар кадоме як рамзро дар андозаи калон нишон медиҳад. Сабки визуалӣ таҳти таъсири поп-арт офарида шудааст, то сокинони маҳаллӣ хидматҳоро зуд шинохта тавонанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Harlem Advocacy Силсилаи Плакатҳо ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Harlem Advocacy Силсилаи Плакатҳо ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Harlem Advocacy Силсилаи Плакатҳо эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.