Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ by Yong Wong

Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ by Yong Wong is a highly esteemed winner of the very prestigious 2021 Ҷоизаи тиллоии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

ТиллоДохилӣ· 2021

Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ

by Yong Wong

Client: Beijing Tongrentang Health

Ҷоизаи тиллоии A' Design Award Winner in Дохилӣ Category

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Colors

The Design

About Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ

Tongrentang Zhima Health як фурӯшгоҳи таҷрибавӣ мебошад, ки дар Пекин ҷойгир аст. Фурӯшгоҳ 5000 метри мураббаъро дар се ошёна фаро мегирад. Иловаҳои ғизоӣ, хӯрокҳои ғизобахш ва маҳсулоти нигоҳубини саломатӣ, ки технологияи тандурустиро дар бар мегиранд, дар як ҷо пешниҳод мешаванд. Дар фазои дохилӣ масоҳатҳои калони маводи муқобил, аз қабили чӯби яклухт ва биринҷӣ, истифода шудаанд. Аз ошёнаи якум ба боло чор мавзӯъ пешниҳод мешавад, яъне пурсиш, ғизо, барқароршавӣ ва табобат. Фурӯшгоҳ инчунин ҳамчун фазои бароҳати иҷтимоӣ барои муштариён хизмат мекунад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Tongrentang Zhima Health Тарҳрезии дохилии фурӯшгоҳ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design