Cilly Бастабандии Қутиҳои Нӯшокӣ by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Бастабандии Қутиҳои Нӯшокӣ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни бастабандӣ Competition Category.

БиринҷБастабандӣ· 2021

Cilly Бастабандии Қутиҳои Нӯшокӣ

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner
Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Бастабандии Қутиҳои Нӯшокӣ

Силли тарҳи бастабандӣ барои шарбати розаи роксбург аст, ки барои истеъмолкунандагони ҷавон пешбинӣ шудааст. Ин шарбат барои тоза кардани завқи чашоӣ ҳангоми хӯрокхӯрӣ пешбинӣ шудааст ва дар айни замон интихоби солим ва пурғизоро пешниҳод мекунад. Зарф як қутии алюминиевӣ бо ҳаҷми 245 миллилитр мебошад. Андозаи қутӣ 65 мм дарозӣ, 65 мм бар ва 95 мм баландӣ дорад. Тасвирҳо услуби графффитиро бо санъати поп муттаҳид мекунанд. Номи бренд дар дохили эффекти абстрактии пошидани шарбат ҷойгир шудааст. Рангҳои дурахшон ва контрастӣ ба қутӣ намуди ҷавонӣ ва муосир мебахшанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Cilly Бастабандии Қутиҳои Нӯшокӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Cilly Бастабандии Қутиҳои Нӯшокӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Cilly Бастабандии Қутиҳои Нӯшокӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu