Ecological Journey Primary Function: Қуттии тӯҳфавӣ by Pufine Advertising Ltd. Co.

Ecological Journey Primary Function: Қуттии тӯҳфавӣ by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2021

Ecological Journey Primary Function: Қуттии тӯҳфавӣ

by Pufine Advertising Ltd. Co.

Client: Wuhan Little Bee Food Co., Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

26,925

Verified Award Winner

Verify Award Status for #111804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecological Journey Primary Function: Қуттии тӯҳфавӣ

Book Text: Ecological Journey қуттии тӯҳфавӣ барои асал ва чойи маҳаллӣ мебошад. Тарҳ манзараҳои табииро, ки бо мӯйқаламҳои дурушти чӯбин кашида шудаанд, аз ҷумла ҳайвоноти маҳаллӣ ва ҷойҳои дидании манзарадорро нишон медиҳад. Ҳар паҳлуи қутти сурати мукаммалро дар бар мегирад, бинобар ин қуттиҳоро алоҳида дидан ё дар якҷоягӣ ба тасвирҳои калонтар табдил додан мумкин аст. Пӯшишҳо аз коғази алаф ва чӯб бо бофти андаке дурушт сохта шудаанд, бадана аз коғази қолини тиллоӣ иборат аст ва қуттиҳо бо ресмони коғазӣ баста мешаванд. Корте ҳамроҳ карда шудааст, ки дар пеш сурат дорад ва дар қафо барои расмкашии озод хатҳои панҷарашакл дорад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Ecological Journey Primary Function: Қуттии тӯҳфавӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Ecological Journey Primary Function: Қуттии тӯҳфавӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Ecological Journey Primary Function: Қуттии тӯҳфавӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Dimensions & Packaging: Length:240mm, width:80mm, height:140mm
Tags: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Production Technology: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Design Challenge: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Research: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Inspiration: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Project Duration: The project began in September 2019 and will be completed in December 2019
Operation Flow: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Team Members: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli