Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке by Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2021

Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке

by Laurent Hainaut

Client: Tanaka 1789 X Chartier

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке

Tanaka 1789 X Chartier Sake Blend 001 бастабандӣ барои силсилаи омехтаҳои саке мебошад. Тамға дорои нақшаи шабакаии сиёҳ бар сиёҳ аст, ки аз деворҳои Корхонаи майпазии Tanaka, намунаи меъмории Кура аз давраи Эдо илҳом гирифта шудааст. Шабака ҳамчун лакҳо дар атрофи шиша чоп шуда, ба силсилаи шашкунҷаҳо, ки рамзи илми хушбӯӣ мебошад, тартиб дода шудааст. Ранги сиёҳу сафед истифода шудааст, зеро ҳарду бренд ин рангҳоро доранд ва шишаҳои сиёҳ барои сакеи дараҷаи олӣ нигоҳ дошта мешаванд. Ду ном тавассути ҳарфи муштараки A дар нақшаи салиб пайваст шудаанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Tanaka 1789 X Chartier Sake Blend 001 Бастабандии шишаи саке офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Production Technology: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiration: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Team Members: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Read the Press Release