Remember Me Primary Function: Корти ташрифӣ by Sung Ho Nam

Remember Me Primary Function: Корти ташрифӣ by Sung Ho Nam is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2021

Remember Me Primary Function: Корти ташрифӣ

by Sung Ho Nam

Client: Cosmo-Sloth

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Remember Me Primary Function: Корти ташрифӣ

Book Text: "Маро дар ёд дор" (Remember Me) корти ташрифиест, ки барои нигоҳ доштани хотираҳои ҳам соҳиби он ва ҳам намудҳои дар зери хатари нобудшавӣ қарордошта тарҳрезӣ шудааст. Корт тасвирҳои 28 ҳайвони дар зери хатари нобудшавӣ қарордоштаро дар бар мегирад ва калимаи "ба ёд дор" пеш аз номи шахс ва номи ҳайвон гузошта мешавад. Ҳар як корт андозаи 52 ба 74 миллиметрро дорад ва ба шакле бурида шудааст, ки вобаста ба навъи ҳайвон тағйир меёбад. Чоп бо усули дуҷонибаи офсет дар коғази матт бо ранги равғани лӯбиё анҷом дода мешавад. Корт инчунин ҳамчун хатчӯб хизмат мекунад ва тарафи қафои онро барои қайдҳои кӯтоҳ истифода бурдан мумкин аст. Мақсад ҷалб кардани таваҷҷӯҳ ба намудҳоест, ки фаромӯш шуда истодаанд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Remember Me Primary Function: Корти ташрифӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Remember Me Primary Function: Корти ташрифӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Remember Me Primary Function: Корти ташрифӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ‘Remember Me’ is business cards developed to keep memories of the person and endangered species in business cards.

These cards contain images of 28 endangered species shouting to remember them, and these animals are a material to induce compassion for the being forgotten.

‘Remember Me’ is designed so that the names of people and endangered species are exposed at the same time. The word ‘remember’ inserted in front of these names reminds people of their concern for these two forgotten beings.
Dimensions & Packaging: 52x74mm (duplex offset printing on matte paper)
Tags: Memory, Endangered species, Environmental protection, Sustainability, Business card
Production Technology: Designed in the shape of an endangered species, this business card is the same size as a regular business card, but the shape is slightly different depending on the animal type. This product is printed with soybean oil which is less environmentally polluted and is specially cut to be used as a bookmark. The back of the card is designed so that you can write small notes or letters.
Design Challenge: Business cards are likely to be exchanged non-face-to-face in the near future. The next challenge is to create a new justification for having to use offline business cards in the rapidly changing trend of the times.
Research: Initially, our goal was to improve business cards as a more valuable means of communication. While planning business cards based on endangered species that are being forgotten from people's memories, we came to the idea of expanding this project into a campaign to inform the public about endangered species. Because we thought that such an attempt could be a great opportunity to arouse public interest in endangered species beyond improving the one-off shortcomings of business cards.
Inspiration: While Contemplating to improve business cards as a more valuable means of communication, we found a common point between the protagonist of the business card and the endangered animals being forgotten because of indifference. With this in mind, we designed business cards based on endangered species. This is because endangered species were a good material to help people worry about things that are being forgotten. Besides, this project was an opportunity to draw attention to endangered species.
Project Duration: This project started from November 2019 and finished in March 2020. The design is done in Seoul, production in Seoul.
Operation Flow: This business card has a bookmark and a memo paper function, both of which are ultimately devices for maintaining a memory of the business card's protagonist and endangered species. The bookmark function helps the names of the protagonists and endangered species in business cards be exposed from time to time, and the memo paper function helps to keep the memories of the other person longer through the transmission of sincerity and heart.
Team Members: Sung ho Nam