Pupstar Функсияи асосӣ: Ҳувияти бренд by Haolai Francis Zhou

Pupstar Функсияи асосӣ: Ҳувияти бренд by Haolai Francis Zhou is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2021

Pupstar Функсияи асосӣ: Ҳувияти бренд

by Haolai Francis Zhou

Client: H. Design Studio

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

40,031

Verified Award Winner

Verify Award Status for #114266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pupstar Функсияи асосӣ: Ҳувияти бренд

Pupstar як ҳувияти бренд аст, ки барои як ширкати технологияи ҷойгоҳёбӣ ва трекери GPS-и ҳайвоноти хонагии он сохта шудааст. Логотип шаклҳои оддии рамзиро, ки аз пойи ҳайвон, чеҳраи саг, сӯзани харита ва тири навигатсионӣ гирифта шудаанд, муттаҳид мекунад. Ин аломат ҳайвоноти хонагӣ ва ҷойгоҳёбиро дар як рамзи шинохташаванда пайваст мекунад. Рангҳои тару тоза ва равшан ба ҳувият оҳанги дӯстона ва пурқувват мебахшанд. Кортҳои корӣ, варақаҳо ва дигар лавозимоти дафтарӣ дар коғази барқароршудаи матт бо бофти сатҳӣ чоп шудаанд. Системаи визуалӣ дар тамоми платформаҳои рақамӣ мунтазам татбиқ мешавад, бо мақсади кӯмак ба соҳибон барои пешгирӣ аз гум кардани ҳайвоноти хонагии худ.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Pupstar Функсияи асосӣ: Ҳувияти бренд ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Pupstar Функсияи асосӣ: Ҳувияти бренд асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Pupstar Функсияи асосӣ: Ҳувияти бренд офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Dimensions & Packaging: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Tags: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Production Technology: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Design Challenge: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Research: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inspiration: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Project Duration: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Operation Flow: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Team Members: Brand Design: Haolai Francis Zhou