Spazio Lenovo Функсияи асосӣ: Дохили мағозаи парчамдор by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.
НуқраДохилӣ· 2021
Spazio Lenovo Функсияи асосӣ: Дохили мағозаи парчамдор
Client: Alessandro Luciani
Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category
Verified Award Winner
Verify Award Status for #115699The Design
About Spazio Lenovo Функсияи асосӣ: Дохили мағозаи парчамдор
Спазио Леново як дохили мағозаи парчамдор аст, ки дар ду ошёна ҷойгир буда, масоҳати умумиаш 900 метри мураббаъ мебошад. Ошёнаи якум фазои намоишии тағйирпазир аст, ки метавонад чорабиниҳо ва намоишҳои таблиғотиро низ баргузор кунад. Мизҳои намоишӣ рӯяки шишагини тунук доранд, ки бо мониторҳои дарунсохта барои маълумоти рақамии маҳсулот таъмин шудаанд. Девори калони LED тавассути шифт баланд мешавад ва аз кӯча намоён аст. Зинапоя бо шишаи дихроикӣ пӯшонида шудааст ва зинаҳо равшании LED доранд. Сездаҳ сутуни амудии сабз майдони боғро ташкил медиҳанд, то технология ва табиат бо ҳам муттаҳид карда шаванд.
The Recognition
About the Ҷоизаи нуқрагии A' Design Award
Spazio Lenovo Функсияи асосӣ: Дохили мағозаи парчамдор ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Spazio Lenovo Функсияи асосӣ: Дохили мағозаи парчамдор асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Spazio Lenovo Функсияи асосӣ: Дохили мағозаи парчамдор офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. - Dimensions & Packaging
- The store is spread over two floors for a total of 900 square meters
- Tags
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
- Production Technology
- Dichroic glass, LedWall, Wood,
- Design Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. - Project Duration
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Operation Flow
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Team Members
- Alessandro Luciani
Grottini srl - Image Credits
- Lenovo Italy
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