Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ by Lina Chen and Yiting Ma

Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Ҷоизаи тиллоии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

ТиллоДохилӣ· 2021

Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ

by Lina Chen and Yiting Ma

Client: Nax Architects

Ҷоизаи тиллоии A' Design Award Winner in Дохилӣ Category

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The Design

About Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ

Cosmetea Pop Up як фурӯшгоҳи чакана ва намоишгоҳӣ дар Шанхайи Чин мебошад. Фазои 9 метри мураббаъ ҷои тарабхонаи собиқи нонҳои буғиро дар кӯчаи Юйюан, кӯчае, ки зиёда аз 100 сол таърих дорад, ишғол мекунад. Тарҳ чойро бо маҳсулоти косметикӣ якҷоя мекунад. Сӯрохии таъсирбахш дар намои бино, ки аз шакли чойники логотипи бренд илҳом гирифта шудааст, ба нақби танги даврашакл, ки бо пӯлоди зангногири оинамонанд рӯйпӯш ва бо навори LED равшан карда шудааст, идома меёбад. Рафҳо ба сӯрохиҳои махсус, ки бар пайвасти шип ва чуқурӣ асос ёфтаанд, ҷойгир карда шудаанд. Ҷевони деворди сурх барои намоиш ва нигоҳдорӣ хизмат мекунад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Cosmetea Pop Up Тарҳрезии дохилии фурӯшгоҳ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu