Grundig Heinzelmann Limited Edition Филми аниматсионии таблиғотӣ by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Ҷоизаи платинагии A' Design Award in Дизайни филм, видео ва аниматсия Competition Category.
ПлатинаФилм· 2021
Grundig Heinzelmann Limited Edition Филми аниматсионии таблиғотӣ
Client: Digital Panorama
Ҷоизаи платинагии A' Design Award Winner in Филм Category
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- Verified Award Winner
- Verify Award Status for #118526
The Design
About Grundig Heinzelmann Limited Edition Филми аниматсионии таблиғотӣ
Grundig Heinzelmann Limited Edition филми аниматсионии таблиғотӣ мебошад, ки барои радиое офарида шудааст, ки аз тарҳи таърихӣ илҳом гирифтааст. Радиои Heinzelmann соли 1946 ҳамчун радиои қуттии чӯбин, ки бидуни лампаҳо сохта шуда буд, муаррифӣ гардид. Ин филм ин меросро тавассути олами ҳамоҳангии чӯб ва металли сайқалёфта аз нав тафсир мекунад. Ҳамаи унсурҳо дар фазои сеченака бо истифода аз графикаи компютерӣ моделсозӣ ва аниматсия карда шудаанд. Филм шаст сония бо сифати баланди пурраи тасвир идома меёбад ва дар ҳуҷрае бо фазои ретро вале муосир ба анҷом мерасад.
The Recognition
About the Ҷоизаи платинагии A' Design Award
Grundig Heinzelmann Limited Edition Филми аниматсионии таблиғотӣ ғолиби Ҷоизаи платинагии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои ҳақиқатан истисноӣ, зебо ва боҳашамат дода мешавад. Ғолибони платина мӯъҷизаҳои офариниш, гувоҳи ҳудуди эҷодкории зеҳнӣ мебошанд ва касбият ва нубуғи беназири тарроҳони худро нишон медиҳанд. Интизор меравад, ки ин тарҳҳо машҳуртарин асарҳо бошанд, ки зебоипарастии як давраро муайян мекунанд, ба некӯаҳволии ҷомеа мусоидат менамоянд ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебаранд. Grundig Heinzelmann Limited Edition Филми аниматсионии таблиғотӣ сатҳи фавқулодаи баландмартабагиро нишон медиҳад ва бешубҳа бо хусусиятҳои судманд ва арзишманди худ ҷаҳонро ба ҷои беҳтар табдил медиҳад. Grundig Heinzelmann Limited Edition Филми аниматсионии таблиғотӣ асари ғолиби Ҷоизаи платинагии A' Design Award аст, ки хостаҳоро бедор мекунад, илҳом мебахшад, ба ваҷд меорад, хушнуд мекунад ва шодии бузургро ба вуҷуд меорад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Team Members
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Image Credits
- Video Credits: Emre GOREN
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