Minimo Қуттии Тӯҳфа by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Ҷоизаи биринҷии A' Design Award in Дизайни тӯҳфаҳо Competition Category.

БиринҷТӯҳфаҳо· 2026

Minimo Қуттии Тӯҳфа

by Rilind Hoxha

Client: Why Agency

Ҷоизаи биринҷии A' Design Award Winner in Тӯҳфаҳо Category

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Verified Award Winner
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Colors

The Design

About Minimo Қуттии Тӯҳфа

Minimo коллексияи ҷавоҳироти кӯдакона аз ҷониби Smaragd 1969 мебошад, ки қуттии тӯҳфа ва таҷрибаи пурраи тӯҳфадиҳии он аз тарафи Why Agency офарида шудааст. Консепсия дар атрофи аввалин тӯҳфаи гаронбаҳои кӯдак тарҳрезӣ шуда, лаҳзаи гирифтани ҷавоҳиротро ба таҷрибаи бозӣ ва фаромӯшнашаванда табдил медиҳад. Дар баробари маснуоти ҷавоҳирӣ, қуттӣ маҷмӯаи стикерҳо бо тарҳҳои коллексияи тиллоӣ, китоби рангкунӣ, қаламҳои ранга ва Шиносномаи Кӯдаки Minimo барои мизоҷони аввалинбораро дар бар мегирад. Ҳар як унсур кӯдаконро ташвиқ мекунад, ки берун аз худи ҷавоҳирот кашф кунанд, эҷод намоянд ва бо коллексия робита барқарор кунанд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Minimo Қуттии Тӯҳфа ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Minimo Қуттии Тӯҳфа ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Minimo Қуттии Тӯҳфа эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili