Diablo Black Тамғаи шароб by Ximena Ureta

Diablo Black Тамғаи шароб by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2021

Diablo Black Тамғаи шароб

by Ximena Ureta

Client: Concha y Toro

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Diablo Black Тамғаи шароб

Diablo Black тамғаи шаробест, ки барои шароби чилиягӣ аз минтақаи Мауле офарида шудааст. Тамға Иблисро ҳамчун чеҳраи марказӣ пешниҳод мекунад, ки хусусияти торик, асроромез ва мукаммалро ифода мекунад. Тамғаи конусшакл дар ҳафт ранги махсус ба тарзи офсет дар маводи худчасбон чоп карда шуда, бо варақаи тиллоии мат, штамп ва лакки сатини UV ба анҷом расонида шудааст. Барои чоп кардани рангҳо болои варақаи тиллоии дурахшон санҷишҳои такрорӣ лозим буданд, то ки чеҳра дар байни сиёҳҳо, сурхҳо ва тилло бо намуди сӯхта пайдо шавад. Тарҳ анъанаи шаробро бо рӯҳияи муосири бренд муттаҳид мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Diablo Black Тамғаи шароб ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Diablo Black Тамғаи шароб асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Diablo Black Тамғаи шароб офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez