Organic Тамғаи шароб by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Ҷоизаи тиллоии A' Design Award in Дизайни бастабандӣ Competition Category.

ТиллоБастабандӣ· 2021

Organic Тамғаи шароб

by Ximena Ureta

Client: MontGras

Ҷоизаи тиллоии A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

Verify Award Status for #120237

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Colors

The Design

About Organic Тамғаи шароб

Organic тарҳи тамғаи шаробест, ки барои бренди шароби органикӣ ва вегании сертификатсияшуда офарида шудааст. Тамға аз экосистемаи худтаъминкунандаи токзорҳои органикӣ илҳом гирифтааст, ки бидуни моддаҳои кимиёвӣ ва маҳсулоти синтетикӣ парвариш карда мешаванд. Ин мувозинати табиӣ токҳоро аз ҳашароти зараррасон ва бемориҳо муҳофизат мекунад ва ба саломатии ангур мусоидат менамояд. Тамға дар коғази сертификатсияшудаи такрорӣ бо чор ранги махсус, бо истифода аз офсети рақамӣ бо пардозишҳои шелкографӣ ва локи муҳофизатӣ чоп шудааст. Барҷастагиҳои чопӣ ҷои штампкунии металлиро мегиранд, аз ин рӯ аз фолгаҳои металликунонидашуда худдорӣ карда мешавад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Organic Тамғаи шароб ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Organic Тамғаи шароб ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Organic Тамғаи шароб эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer