Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд by Edgar Jara

Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд by Edgar Jara is a highly esteemed winner of the very prestigious 2021 Ҷоизаи оҳании A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

ОҳанГрафика· 2021

Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд

by Edgar Jara

Client: Edgar Jara

Ҷоизаи оҳании A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #120743

Ҳоло харид кунед View at A' Design Award Press Release Award Badge

Colors

The Design

About Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд

Матни китоб: Energy тамға ва ҳувияти бренде мебошад, ки барои ширкате, ки сӯзишворӣ барои воситаҳои нақлиёт ва саноатро дар Парагвай мефурӯшад ва тақсим мекунад, эҷод шудааст. Аломат аз як қисми ҳарфи e дар номи Energy сохта шудааст, ки ба тарзе тартиб дода шудааст, ки парраҳои пропеллери муҳаррикро ташкил медиҳад. Пропеллер ҳаракатро ифода мекунад ва брендро бо соҳаҳои автомобилсозӣ ва саноат пайванд медиҳад. Рангҳои парраҳо ба намудҳои гуногуни сӯзишворие, ки пешниҳод мешаванд, ишора мекунанд. Ҳувият услуби минималистии геометриро бо контрасти баланд риоя мекунад. Нусхаҳои уфуқӣ ва амудӣ дар дастури бренд муайян шудаанд, ки қоидаҳои истифодабариро муқаррар мекунад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Energy Функсияи асосӣ: Тамға ва Ҳувияти Бренд барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast.
Dimensions & Packaging: Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm

Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm
Tags: Logo, Branding, Visual Identity, Graphic Design
Production Technology: The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.
Design Challenge: The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.
Research: The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.
Inspiration: The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
Project Duration: The project started in august 2020 and ended in november 2020 in Paraguay
Operation Flow: The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
Image Credits: main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup