Rikchari Бастабандии қаҳва by Planetario

Rikchari Бастабандии қаҳва by Planetario is a highly esteemed winner of the very prestigious 2021 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.

ОҳанБастабандӣ· 2021

Rikchari Бастабандии қаҳва

by Planetario

Client: Rikchari Packaging by Planetario

Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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Colors

The Design

About Rikchari Бастабандии қаҳва

Рикчари бастабандии барои маркаи қаҳваи перуягӣ таҳияшуда мебошад, ки ба устуворӣ ва масъулияти иҷтимоӣ нигаронида шудааст. Номи Рикчари бо забони кечуа маънои "бедор шав"-ро дорад ва ҳарфи C сиluetеро ташкил медиҳад, ки ҳам донаи қаҳва ва ҳам чашмро ба хотир меорад. Тарҳи бастабандӣ аз тарҳи логотип пайравӣ мекунад, ки дар он сохтори типографӣ бо илҳом аз шаклҳои геометрии империяи Инка дар Перу, ки бо номи Токапу маъруф аст, истифода шудааст. Қаҳва дар минтақаи Чириноси шимоли Перу, дар баландии 1700 метр аз сатҳи баҳр парвариш карда мешавад. Тарҳ қаҳваро ҳамчун маҳсулоти органикӣ бо мақсади иҷтимоӣ муаррифӣ мекунад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Rikchari Бастабандии қаҳва ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Rikchari Бастабандии қаҳва офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Rikchari Бастабандии қаҳва барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz