He He Логотип by Chao Yang, Jianhua Dong and Sy Xiang

He He Логотип by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2021

He He Логотип

by Chao Yang, Jianhua Dong and Sy Xiang

Client: Zhejiang taijiuxian Agricultural Development Co., Ltd

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About He He Логотип

Хэ Хэ логотипи бренд аст, ки барои бренди эҷодии маҳсулоти кишоварзӣ офарида шудааст. Тарҳ иероглифи чинии "хэ"-ро бо аломати ғарбии амперсанд (&) муттаҳид мекунад, зеро ҳарду шакл ғояи омезиш ва пайвастшавиро ифода мекунанд. Ин ду аломат ба як нишони ягона табдил дода шудаанд, ки ҳам дар заминаи шарқӣ ва ҳам дар заминаи ғарбӣ шинохта мешавад. Эҷодиёти графикӣ барои пур кардани нишон ва графикаи ёрирасони он бо унсурҳои фарҳангию бадеии Чин ва Аврупо истифода шудааст. Логотип андозаи собит надорад ва метавонад бевосита дар бастабандӣ ва таблиғоти берунӣ истифода шавад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

He He Логотип ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки He He Логотип ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. He He Логотип эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Brand image design, logo design, Chinese culture, western culture, integration
Production Technology: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Design Challenge: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Research: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiration: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Project Duration: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Operation Flow: These visual graphic design can be directly used in packaging and outdoor publicity.
Team Members: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Image Credits: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong