Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй by Wang Jinsheng

Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.

ОҳанБастабандӣ· 2021

Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй

Матни китоб: Peaceful тарҳи бастабандӣ барои чойи хушбӯй мебошад. Қуттии беруна бо тасвири дастӣ кашидашудаи занест, ки чонгсам — либоси анъанавии занони чинӣ — бо нақшу нигори гулдор дар матоъ дар бар мебарад, оро дода шудааст. Тасвир бо усули чопи гравюрӣ ба рӯи капаки қуттии алюминӣ гузошта шудааст. Бастабандӣ аз ду қисм — қапак ва тани қуттӣ — иборат аст, ки ин ба қуттиҳои хурд имкон медиҳад онҳо ба осонӣ кушода, хориҷ ва намоиш дода шаванд. Варақи алюминии дарунӣ чойро аз намӣ муҳофизат мекунад. Се навъи хушбӯй мавҷуданд, ки барои мутобиқат ба завқҳои гуногун якҳо бо дигар омехта шуда метавонанд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Peaceful Функсияи асосӣ: Бастабандии чойи хушбӯй барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.