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Lavazza MilkUp Ширчушй by Florian Seidl

Lavazza MilkUp Ширчушй by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Ҷоизаи нуқрагии A' Design Award in Дизайни лавозимоти хонагӣ Competition Category.


НуқраЛавозимоти хонагӣ· 2021

Lavazza MilkUp Ширчушй

by Florian Seidl

Client: Lavazza

Ҷоизаи нуқрагии A' Design Award Winner in Лавозимоти хонагӣ Category

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Verified Award Winner

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Colors

The Design

About Lavazza MilkUp Ширчушй

MilkUp ба шумо имкон медиҳад, ки аз капучинои аслии итолиёвӣ дар хона лаззат баред. Бо истифода аз индуксияи магнитӣ оромона ва самаранок тайёр кардани рецептҳои гуногун. Тарҳи шево аз унсурҳои ғафс, рангоранг ва оддӣ бо рӯйпӯш ва маводҳои баландсифат иборат аст. Чароғаки пуштибонӣ &ampquot Ист ва рав&ampquot; тугмаи ба таври визуалӣ бо ҳалқаи ранга таъкид карда мешавад. Кӯза аз Inox сохта шудааст ва қисмҳои дохилии ҳаракаткунанда надорад. Онро бо даст ё дар мошини табақшӯй тоза кардан осон аст. Он дорои аломатҳои равшан барои сатҳи ҳадди ақал ва ҳадди аксар дар дарун ва дастаки эргономикӣ. Дар болои сарпӯш майдони махсуси нигоҳдорӣ мавҷуд аст.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Lavazza MilkUp Ширчушй ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Lavazza MilkUp Ширчушй асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Lavazza MilkUp Ширчушй офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
MilkUp lets you enjoy authentic Italian cappuccino at home. Quietly and efficiently preparing different recipes using magnetic induction.
The backlit stop&go button is emphasized visually by a coloured ring. The jug is made from brushed INOX and has no internal moving parts. This makes it easy to clean by hand or in the dishwasher. It has clear marks for minimum and maximum levels on the inside and an ergonomic handle. The whisk has a dedicated storage area on top of the lid.
Dimensions & Packaging
Dimensions: 205mm / 130mm / 230mm
Weight: 0,9kg
Minimum milk capacity 60 ml
Maximum capacity for milk frothing 120 ml
Maximum capacity for milk heating 180 ml
Removable parts are dishwasher safe
Power 500 W
Voltage 220-240
Frequency 50-60 Hz

It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother
Production Technology
main shell: plastic (ABS), textured and glossy finishing.
logo: pad printed
jug: brushed stainless steel
silicone rubber feet
Design Challenge
Extremely short development time.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The product was designed in-house as an integral part of the Lavazza A MODO MIO product line. The elegant design is composed of bold, colourful, and simple elements with high-quality surfacing and materials. The external shell has a prominent colour split that lowers the perceived height of the product. Rear ventilation slots integrate a horizontal theme that can be found on many Lavazza products. The modern look and adds a special touch to any kitchen.
Project Duration
The project was designed in Turin, Italy. The complete product development process took about 10 months.
Operation Flow
MilkUp is designed for a simple and intuitive user interaction. To use the frother simply insert the whisk in the center of the jug. Then add the milk so that it at least covers the minimum mark. Place the jug in the base unit and close the lid to avoid any splashes. Now press the button on the front of the base to start frothing. If you want to froth milk without heating it then you can press and hold the button for three seconds. The frothing cycle takes about a minute and a half after which it will stop automatically and sound two beeps. After that simply pour the frothed milk for a truly delicious cappuccino or latte.
Team Members
Florian Seidl
Image Credits
Lavazza

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